That's Entertainment : Devo
Dun dun dun dun dun…
Whip it…whip it good!
Ha! Right through my childhood and teens, Devo’s Whip It was one of those ‘novelty’ songs, like Mexican Radio or Rock Lobster, that seemed to be played at Blue Light Discos or on late night TV video shows and always got the crowds jumpy and happy…like some sort of nergasm fun-time button had been pressed. Funny to think it was written as a pi$$-take theme with then-American President Jimmy Carter in mind as a way to get Americans to ‘work harder’.
It was only later that I learnt and appreciated what an envelope Devo pushed. Taking New Wave synth hooks, dry wit, whacked out experimental art and visual style along with punk rock trappings, Devo combined these elements to release surreal, satirical observational songs and albums that cut at the core of 1980’s American society. Devo - a contraction of de-evolution - were seen as weird, nerdy, out there by the mainstream yet today they seem to have been prescient pioneers. That’s right, the nerds inherited the Earth but we didn’t listen to their warnings.
Where George Orwell spoke of Newspeak, Devo predicted America’s reliance on Doublespeak - language that deliberately disguises the stupidity and sinister cynicism of those in control of the media and the governments. And funnily enough, where we’ve had a generation of political spin, Devo were embraced by Australia early on in the piece by Countdown (although for it’s popularity, Whip It only made it #77 here).
Not only Devo in name, Devo made famous songs their own, covering Working In The Coal Mine as well as appropriating both the Rolling Stones’ I Can’t Get No Satisfaction and Jimi Hendrix’s Are You Experienced? They also utilised the new video format to produce quirky and arty video clips which were often visually opposed the lyrical content of the song.
By the end of the 80’s, Devo had had their day, slowly becoming bigger than their cultish status allowed. Now, Devo are acknowledged as pioneers and originals, paving the way for popular culture to be skewered, remixed, rehashed, reheated and re-examined. Their songs are used for ads - often the band thinks it is subversive but it pays the moolah and they get to laugh. For me, every time I watch Yo Gabba Gabba! I laugh out loud - lead singer Mark Mothersbaugh is the resident artist and I can’t help but think he is ‘corrupting’ a whole new generation of independent thinkers. Ha!
Whip it? Whip it good!
Jocko Homo https://www.youtube.com/watch?v=hRguZr0xCOc
Mongoloid https://www.youtube.com/watch?v=G6lY8UmMIUY [fan made video]
Girl U Want https://www.youtube.com/watch?v=g4-2onb62y8
Gates of Steel https://www.youtube.com/watch?v=goV57pGmiCk
Freedom of Choice https://www.youtube.com/watch?v=dVGINIsLnqU
Through Being Cool https://www.youtube.com/watch?v=u_HH_jher3c
Beautiful World https://www.youtube.com/watch?v=56u6g0POvo0
That’s Good https://www.youtube.com/watch?v=uGdCTy-Vm7o
What We Do https://www.youtube.com/watch?v=Bp2tQ75pTD0




